"But, personally, I soured on big-name stuff back in Barcelona in
1992, after the Dream Team=92s Michael Jordan, who earned millions
endorsing Nike, refused to get on the medal stand if he had to wear a
Reebok sweatsuit.
=93They can mail me the medal,=94 he told the press."
http://www.parade.com/articles/editions/2008/edition_08-03-2008/2Heart_of_t=
he_Games
True that MJ marked through the contract clause that said he would
wear Reebok and informed the US Committee of this. Then the Olympic
officials responsed in the press with threats.
In the end, Jordan did get on the medal stand. Here's is a picture:
http://images.beijing2008.cn/51/33/Img212013351.jpg